Here’s what happened to Nike sales after their Kaepernick ad dropped

Share

Nike released its new "Just Do It" campaign on Monday last week.

Nine Line Apparel introduced the new line in direct response to sports clothing brand Nike's decision to use Kaepernick, who sparked a wave of hugely divisive NFL national anthem protests in 2016, as the new face of its iconic "Just Do It" campaign. "If we have a contract, we'll honor it, but we strongly support law enforcement and strongly support our military and veterans who died to protect our freedoms and if the company really believes what Colin Kaepernick believes, it's going to be hard for us to keep doing business with them".

Nike's online sales have surged in the wake of it's "Just Do It" campaign featuring Colin Kaepernick.

Others argued the backlash and calls for a Nike boycott showed how the debate has morphed beyond how to react to athletes trying to highlight issues like racial inequality and police shootings of unarmed minorities. In fact, U.S. President Donald Trump even said that Kaepernick is clearly disrespecting both the flag and the country.

Getty Former San Francisco 49ers quarterback kneels ahead of National Football League game.

Liberty University Considers Dropping Nike over Kaepernick Ad
Many people have been taking to social media to rip apart Carrey's celebratory artwork, as well as Nike's deal with Kaepernick. But Woods, though he has been a Nike-sponsored athlete since turning professional in 1996, does not appear in the advert.

Shares of Nike fell almost 3 % in midday trading Tuesday, and social media posts showing consumers cutting up or burning Nike clothing popped up with a hashtag encouraging a #NikeBoycott.

The popularity of Nike's stock has jumped 20 points as well. Currently, Robinhood's 22,000 investors are on the under-35 demographic, and as pointed out byBusiness Insider's Josh Barro, it's clear that the company is reinventing itself to get by with the times and double down on this new demographic.

He added that today's age comes with consumers that expect brands to align with their moral and political views, meaning that if a brand "takes a side on a controversial issue", it can easily strengthen its bond with its consumers.

Nike stock is also up 53 percent over the last year, and 135 percent over the last 5 years.

Share