Musk mulls Tesla colour choice reduction | Automotive Industry News


In a tweet early Tuesday, Sept. 11, CEO Elon Musk said obsidian black and metallic silver will still be available, but at a higher cost.

"Tesla is in a cash pinch", Cowen & Co. analyst Jeffrey Osborne said in an interview.

The latest tweet follows a chaotic week for the carmaker after Musk was filmed smoking marijuana and wielding a sword on a live show, and a tumultuous August during which he proposed and then abruptly pulled the plug on a go-private deal for the company. He said in the email that Tesla will build and deliver over double the amount of cars it did in the second quarter, when it built 53,339 and delivered 40,740. While paint stocks of those two remain, special ordering them will set you back $2,000, the same as Pearl White or Red multi-coats.

For all the assembly issues faced by the Tesla Model 3 in the first year of production, from battery modules to steel-welding robots, perhaps the last thing that many industry observers were expecting.

"I'm not a regular smoker of weed", Musk said.

Chief accounting officer Dave Morton resigned after just one month in the job because of discomfort with the attention on the company and pace of work during that time, Tesla said in a filing on Friday.

Like the iconic Ford Model T more than a century ago, Tesla standardized on black paint as the default option for all its new cars. The Tesla stock price has been all over the map these past few months, mimicking investors' opinions on Musk and the direction he's taking the company.

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Tesla declined a request for comment on this story.

Gill is "concerned" about the rapid turnover of senior executives at Tesla, which he estimates has lost 23 executives over the past two years alone.

Tesla is jumping 5% on Monday, after CEO Elon Musk's sunny outlook for the third quarter.

The former employee said Musk's prediction that production and deliveries will more than double was realistic and one current employee said Musk's optimism was reflected among the employee's colleagues.

"She's been awesome and I'm very grateful for everything she's done for Tesla", Musk said in a blog post.

It may no longer be up to Musk. "We now see the near-term risk-reward for Tesla as relatively skewed to the upside, given the potential for the stock to revert towards the middle of its $270 to $370 range", the analyst wrote.