The Big Mac is turning 50, and McDonald's plans to celebrate in a major way.
These coins can be collected, or customers can trade them in for a free Big Mac.
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Get direct access to our top weekly content, contests, and perks. Starting on August 3 through 2018, customers can redeem their MacCoin for a free Big Mac at participating McDonald's restaurants in the US and in more than 50 participating countries.
The coin idea sprung from the role that the Big Mac has played in measuring purchasing power.
Nick Delligatti, owner-operator of McDonald's, said that August 2 was selected as the release date for the coins as it would have been the 100th birthday of his great-grandfather and inventor of the Big Mac, Jim Delligatti. To illustrate this global reach, the coins feature seven different languages: Arabic, English, Indonesian, Mandarin, Portuguese, French, and Spanish. Almost 90 percent of McDonald's 14,000 USA restaurants are independently owned and operated by businessmen and women.
"The '10s MacCoin calling attention to the evolution of communication".
Though McDonald's has suffered losses in recent years - last week the company said customers are visiting its stores less often - the Big Mac hasn't really changed. According to the brand's spokesperson, the inspiration to create these coins came from the "big Mac Index" which The Economist began using in 1986 to "measure the purchasing power of worldwide currencies every year". Big Mac fans can share, collect or redeem to get a free Big Mac at participating restaurants.