Like countless others who recorded themselves jumping out of cars just to dance to Drake's latest hit single, "In My Feelings", Boynton Beach resident, Jaylen Norwood was attempting to stand out from the pack.
What is KiKi challenge?
Despite its popularity, the dance challenge has been criticized for serving as a risk to road safety (as is wont to happen when one jumps out of a moving auto to dance). Later American footballer Odell Beckham Jr also recorded himself dancing outside his vehicle. People are seen crashing into poles and tripping on potholes.
'Fortnite' celebrates birthday with new challenges, cake cosmetic set
Update: Epic has said you're going to have to wait until the store refreshes until the Challenges unlock for some players. The lack of team selection appeared to play a big part in Epic taking down the game mode so quickly earlier this month.
One woman was even targeted by thieves when she was mid-Kiki-Challenge.
Finance Minister Moshe Kahlon apparently chose to show the kids how cool he was, doing the-traffic defying "Kiki Challenge" that's sweeping social media.
But the Indian police have warned people, to not do such challenges in public places as Spain and Dubai cops have banned it and in some countries, few social media stars were sent to jail for encouraging the same.