Autograph hunters, selfie-seekers, memorabilia collectors, young, old, girls and boys, asking her to smile, telling her to keep going, calling her an inspiration.
Responding to a question about her place in the Wimbledon hierarchy, the 23-time major victor said: "If there was a Wimbledon royalty, I would like to believe I would be Wimbledon royalty because I've done pretty well here in the past".
The first two points played by Ostapenko - who won the French Open in 2017 and crashed out in the first round the following year - were emblematic of the match. But her opponent in the final knows what it's like to beat Williams for a major title.
The 13th seed's resistance crumbled in the following game, though, as she double-faulted to allow Williams to break her to love and claim the opening set.
The victory over Goerges extended Williams' winning streak at Wimbledon to 20 matches, dating to the start of the 2015 edition.
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After giving birth to daughter Olympia last September, Williams dealt with issues including blood clots, and she's been wearing compression leggings this fortnight as a precaution.
The left-handed Kerber was mainly a passive participant in the early going against Ostapenko.
Five games in, Ostapenko led 3-2, and the numbers were still tilted toward her. Williams broke for a 4-2 lead in the second when Goerges tried a rare drop shot that caught the top of the net tape and fell on her side. She'll play for her eighth singles title against Angelique Kerber.
The Duchess of Cambridge is Patron of the All England Lawn Tennis and Croquet Club and a keen tennis fan, so it's no surprise she will be taking a break from her maternity leave to make an appearance at the ladies' finals.
Eventually, Kerber's style ruled the day.
For 29-year-old Goerges, Thursday's outing was not completely a lost cause because despite the mauling, she had finally made it to a semi-final at one of the four majors - albeit on her 42nd attempt. Ostapenko's strokes were missing and she grew increasingly frustrated, slapping a thigh after a miss or leaning forward and putting her hands on her knees after others. There was one brief blip to come: Williams got broken for the only time while serving for the match at 5-3.