Netflix testing higher-priced ‘Ultra’ plans


As more homes get 4K Ultra HD TVs capable of displaying HDR content - about 31 percent of USA homes now have 4K Ultra HD TVs, according to the Consumer Technology Association - some Netflix subscribers would be willing to pay more for the best quality video in the Ultra plan. The new tier will offer the same quality and features as Netflix's Premium tier which, at $13.99, was the highest tier available.

Before, Netflix was going on about with its three-tier subscription that included the Basic, Standard and the Premium. The current pack with highest price is the "Premium" subscription which allows users to enjoy their videos at 1080p (Full HD) with screen sharing of 4 at a time. Based on the report, Netflix is testing several versions of the plan that could use HDR video streaming to make it stand out from other versions.

So far, these plans are only being tested in Europe, but, according to how well these changes are received, could become more widespread among Netflix customers.

Netflix spokesperson Smita Saran weighed in: "We continuously test new things at Netflix and these tests typically vary in length of time". If the blog is correct it looks like Netflix is going to offer an Ultra tier - for more money of course.

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The streaming platform told CNET that they were "testing slightly different price points and features to better understand how consumers value Netflix". During the fourth quarter of 2017, Netflix posted their highest customer growth yet, adding 8.3 million new subscribers.

But more likely there will be many homes wanting the stream on up to four devices and need to move up to the Ultra plan for that alone.

News of the trial prices was confirmed by Netflix in a statement to CNET.

Now on to the "Ultra" high-end streaming plan.