Melania's visit to McAllen comes amid the bipartisan backlash over the Trump administration's enforcement of a "zero-tolerance" policy - criminally prosecuting migrants who cross the US-Mexico border.
"The upside of Melania's jacket is that she has hopefully deposed hangers-on of the notion that she is actually a good person secretly plotting against her husband", tweeted reporter Shane Bauer of the liberal publication Mother Jones.
The fierce criticism forced Trump to backtrack and sign an executive order on Wednesday to keep families together in detention during immigration proceedings.
Her spokesperson, Stephanie Grisham, told CBS News in a statement that the writing on Trump's jacket was not meant to send a message.
Now, let's dispense with the fact that it seems like a slogan which might come emblazoned on a pencilcase in 2005 alongside a picture of Emily the odd, and consider the fact that she's wearing it en route to a place where children are being incarcerated.
The objective of the visit was "to take part in briefings and tours at a nonprofit social services center for children who have entered the United States illegally", a statement from Grisham says.
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"I'm here to learn about your facility", she said as she received a briefing about the work of Upbring New Hope Children's Shelter. The lack of a reunification protocol could lead to "permanent separation" of parent and child, he said.
"This was 100 percent her idea". "She was concerned about it".
Does the jacket actually hold a hidden meaning?
"What is the objective of the House doing good immigration bills when you need 9 votes by Democrats in the Senate, and the Dems are only looking to Obstruct", Trump said in a tweet on Thursday as he renewed his call for a change in Senate rules to allow legislation to move with a simple majority. One in five immigrant children detained under the zero-tolerance policy are younger than 13, according to Kaiser Health News. "(Much like her high heels past year.)", Grisham said.
It has already sold out, with sales being pledged to a refugee and immigrant support service based in Texas. Before becoming Mrs Trump and First Lady, Melania found fame as a model in an industry where ordinary garments are not seen as just incidental, let alone ones emblazoned with slogans.
Grisham had earlier bashed the media for paying so much attention to Melania Trump's sartorial choices. Trump's latest executive order did not address that concern, either, Gov. Andrew Cuomo said. The official refused to be identified discussing Trump's private conversations with his wife.