YouTube Music And YouTube Premium Are Google's Latest Challengers To Spotify

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YouTube will be shutting down its YouTube Red subscription service, and replacing it with two new subscription offerings.

Both are expected to launch in the United Kingdom in the next few months, following a release in the U.S. and Mexico, Australia, New Zealand and South Korea on 22 May. That's songs, albums, playlists and artist radio, as well as YouTube's exclusive catalogue of remixes, live performances, covers and music videos - "all simply organised and personalised".

In addition, the company will be rebranding its YouTube Red subscription service as YouTube Premium, which will check in at a price point of $11.99 f0r new users.

Australia will be one of five countries to get YouTube's new music streaming service.

Premium includes features such as background listening and downloads. That means no matter what kind of music you like, where you are, what you're doing, or what mood you're in, you can easily find the right playlist for that moment.

On Thursday morning, YouTube introduced an evolution of its paid YouTube Red service.

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There's no word on a family plan in Google's blog post announcement, but it's good news for Google Play Music subscribers - they'll get a YouTube Music Premium membership as part of their subscription each month.

Separately on Thursday, YouTube also said it would revamp YouTube Red, the paid version of YouTube that comes with original programming, to include YouTube Music at an additional price of $2 US.

According to Google, YouTube Music will be for those looking for music, not just to listen to but also watch, making use of YouTube's extensive music video collection. YouTube Premium will still offer ad-free YouTube and access to original content.

For new users it's going to cost more once this whole shebang launches next Tuesday, so our recommendation is to get over to YouTube.com/red and sign up now. You will also still be able to access all your purchased music, uploads and playlists in Google Play Music, nothing will change.

Not quite disappearing, but back burnered, is Google Play Music.

After a series of stops and starts, YouTube will launch a music streaming service later this month to compete directly with Spotify and Apple Music. Premium subscribers that ditch Music will not benefit from the option.

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