With YouTube's global audience of nearly two billion, Max Lousada, CEO, Recorded Music, Warner Music Group and Chairman & CEO, Warner Music UK said "the potential prize here is huge", adding: "The original way the service brings together music and video, as well as its big launch campaign, shows YouTube is making a commitment to subscription".
YouTube Music has just been launched by Google with the internet giant boasting the app has been created to "make the world of music easier to explore and more personalised than ever". Today, Google announced that they are expanding the availability of YouTube Music and YouTube Music Premium to everyone in the U.S, Australia, New Zealand, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.
Both packages are available as a family plan for up to six people at a total cost of either £14.99 or £17.99 per month.
Google/YouTube is hopeful that bringing the extensive YouTube catalogue to a subscription service will tempt new fans into streaming, while pinching consumers from the likes of Spotify and Apple.
You can download the new YouTube Music from the Play Store and App Store. As the name suggests, it's YouTube, but for music, featuring music videos, full album, live performances, covers and so on. We got you. You can also search by lyrics (even if they're wrong).
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Signing up for YouTube Premium is as easy as can be, and to get started, here's what you need to do. The relaunch of the service includes a full slate of YouTube Originals shows and films, including Cabra Kai, Impulse and The Sidemen Show.
This means you can view the latest music on the video platform and download the track straight on your phone without switching apps or services.
Possibly the coolest feature, however, is something called "Offline Mixtape": this automatically downloads a pre-selected amount of songs each day so you've always got something to listen to. "Supporting two apps on the market does come with some challenges and there are some beloved features in Google Play Music that we are in the process of building [into YouTube Music]".
YouTube's Premium services are competitively priced, hitting the average monthly subscription cost of $9.99 for their Music service. Current subscribers will be given access to the new service. It uses YouTube's recommendation smarts to help you find new music, plus there are playlists available, smarter searching for songs, and ad-free listening if you pay for the premium version.