IHOP temporarily changes name to IHOb: International House of Burgers


IHOP is rebranding to International House of Burgers, but ROH wrestler Cheeseburger - a self-proclaimed burger expert - says it was a questionable decision.

The restaurant chain (formerly known as IHOP?) solved a mystery of its own creation today, as it revealed it is now the International House of Burgers.

Whether or not the IHOb name is only a short-term marketing gimmick, there's a monetary reason why the pancake chain is flipping over on its brand identity: Pancakes aren't selling like hotcakes.

Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley.

After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter.

If you guessed that the "b" stood for burgers, you would have been correct. Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement.

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The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California. Fans immediately took to the video, already giving it 13,000 views as well as 650-plus comments within just an hour of being posted.

Some people felt that maybe it'd try and get fancy and go with "brunch", which also makes sense.

The name change quickly trended on Twitter, with plenty of upset pancake lovers. "If you want a burger and beer, you are not going to come to IHOP".

And Red Robin, which doesn't have a breakfast menu, teased: "We're as serious about pancakes as IHOb is about burgers".

To learn more about the company's pivot in menu, we got in touch with IHOP's spokesperson, Stephanie Peterson.

Still, it's worth wondering why IHOP is going through all this trouble.