IHOP reveals mystery behind ‘IHOb’: International House of Burgers


After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter.

Burgers! The chain known for a breakfast staple has added more hamburgers to the menu.

The former breakfast food chain announced last week that it would change its name, losing the "pancakes" moniker. Burgers are really kind of unexpected for us, so we had to do something creative to get everyone's attention. "B-hold! #IHOb", the company said in its tweet.

The temporary change celebrates the debut of the brand's new 'Ultimate Steakburgers, ' a line-up of seven new burgers. "Can't wait to try a burger from the place that decided pancakes were too hard", Wendy's posted.

Of course, IHOP said the name change will happen for "the time being", according to Fox News.

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The P will flip to a lowercase b: IHOb. "Burgers are the most consumed entree item for men, women and children in America", he said. "The vast majority of people were having fun with the name change and were trying to solve the riddle".

Still, it's worth wondering why IHOP is going through all this trouble.

Until now, IHOP featured just three traditional burgers on its menu.

On Monday (June 11), the restaurant chain finally shared their motives.