Amazon Launches 4K Fire TV Cube With Alexa

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If you're a Prime member, you will be able to get it with a $30 discount. There are also apps available in the USA for ESPN, Fox Now, Showtime, Starz, PlayStation Vue, CBS All Access, and NBC.

That's just the first capability.

Discussing the launch of its voice assistant and smart speakers, Jorrit Van Der Meulen, vice president, Amazon Devices International, comments, "Tens of millions of customers around the world are already using Alexa, and today we're excited to introduce Alexa to our customers in France". It also includes the same beam-forming, noise-reducing, and echo-cancelling tech found in older Echo devices.

This means you can ask Alexa to find sci-fi movies, play movie trailers or show more results.

But Fire TV Cube also has far-field voice recognition.

Interestingly enough, the Fire TV Cube has some brand new competition on the audio side of things in Sonos' slick and smart new soundbar, the Sonos Beam. However, a standalone Echo can't control almost as many aspects of your entertainment system as the Cube can. You can also control things like your sound bar, A/V receiver, and cable or satellite box.

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Here is everything we know about the new device, including the full specifications, release date and pre-order details.

Users can now easily power on their TV, change the volume, switch to different inputs, and change the cable channel all with just their voice.

It ships with an IR extender cable and Ethernet adapter, should you opt to hardwire it to your network.

The Amazon Echo and Echo Spot are also more affordable, with the RRP of both devices set at €99.99 and €129.99, respectively, although at their sale prices they can be picked up for €49.99 and €64.99 apiece. Another plus: since it's created to hook up to a TV, users can easily control and view smart camera feeds. "And, it's just the beginning". Included with the Fire TV Cube is support for 4K Ultra HD, HDR-10, and Dolby Atmos sound. Amazon tweaked its Fire TV user interface for the Cube to make it a "more natural way to navigate", the company said in a statement.

The research conducted by InfoScout and Alpine.AI showed that while not all Echo owners regularly used the device to make online purchases, of those that did, they spent, on average 29% more than other regular Amazon customers.

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