New Broadcaster Secures Rights To 20 Premier League Games

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"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming". And so will Amazon.

The e-commerce giant will show two full rounds of 20 soccer matches per season, starting in 2019 in a three-year deal.

Though Amazon may have gotten a discount, its Premier League price tag would still likely hit nine figures in USA dollars.

Neither Amazon nor the Premier League said how much the company had paid for the rights.

Amazon's purchase of the twenty Premier League games was only one package.

But while the move is a huge step towards more games being streamed via subscription services, fans are furious with the Premier League for allowing it to happen.

The EPL gave no details of the scheduling, but the BBC reported Amazon will exclusively livestream all 10 matches over a bank holiday period and another 10 during the first midweek fixture programme in December.

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The company will be looking to push the number of Prime subscribers in the coming years, especially since avid football fans in the United Kingdom will now need to subscribe to Amazon Prime, as well as BT Sport and Sky Sports, to view all Premier League matches available on TV.

In February, Sky Sports paid £3.58 billion for four packages, while BT Sport spent £295 million on another package.

Audience figures continue to grow on BT Sport, with average viewing up 17% at the end of the most recent football season, while a BT Sport record-breaking 8.5 million people watched the UEFA Champions League final this year across our TV and digital platforms. And while the service won't be rivalling Sky and BT in terms of quantity - it's only agreed 20 matches per season for the duration of the three-year contract - the delivery mechanism is quite unusual. The Premier League is the most watched sports league in the world.

Whittaker said Amazon is buying the rights as a way to boost take-up of Prime, whose customers buy 20-times more on Amazon than "normal" Amazon customers.

Package G, acquired by BT Sport, includes the rights to broadcast several fixtures from the split weekend, a new initiative that will create an opportunity for a mid-season player break.

And while sports leagues are eager to increase the number of bidders, they have shown a reluctance to turn over rights wholesale to digital partners, preferring instead to craft deals that include digital streaming on top of traditional TV broadcasting.

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