Mark Zuckerberg demanded by United Kingdom lawmakers to appear before panel

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Collins noted that there are more than 40 million Facebook users in Britain "and they deserve to hear accurate answers" from Zuckerberg.

Officials in the United Kingdom and US have opened inquiries into Facebook and its privacy policies after it was revealed in March that Cambridge Analytica, a British-based political consulting firm, had amassed the personal information of 87 million Facebook users without their permission. Facebook Chief Executive Mark Zuckerberg made the announcement at the company's F8 developers conference in San Jose, Calif. The tool will let Facebook users not only see which sites and apps gather information about usage, but also let users delete this information. Like Facebook, though, Google says its services will perform worse without the data it uses to, for instance, help users auto-complete their searches.

In April, however, the data scandal involving Cambridge Analytica erupted, causing a public outcry and prompting Facebook to promise to go even further.

"There are 200 million people on Facebook who list themselves as single, so clearly there's something to do here", Zuckerberg said. Facebook first announced the standalone Oculus Go VR headset last October, but the device officially launched on Tuesday. Unfortunately, it might be a few months before this feature is ready.

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During the keynote, Zuckerberg said the social network would continue to design new technology to bring people closer together, but admitted the company will mistakes that can have serious consequences for people and society. "We need to make sure this doesn't ever happen again".

Match, which has acquired its way to becoming the clear leader in the dating field, uses Facebook to authenticate users on some of its apps, making the social media network a key part of its business. "Your friends aren't going to see your profile, and you're only going to be suggested to people who are not your friends", he added.

In written evidence submitted to United Kingdom parliament last week, Facebook revealed it had found "certain billing and administrative connections" between Cambridge Analytica and AIQ, the data firm that helped Vote Leave in the run up to the Brexit referendum and spent $2m on Brexit-related ads. "Your Facebook won't be as good while it relearns your preferences." he said.

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