Cadillac President Johan de Nysschen Abruptly Fired And Replaced


"This move will further accelerate our efforts in that regard", Amman continued, sounding like he was displeased with Cadillac's product strategy. He previously worked as the lead of Volkswagen AG Audi brand, as well as Nissan and the company's Infinity brand.

Johan de Nysschen, now former Caddy chief, said in NY last month Caddy's upcoming product lines could double current sales.

The move came as a surprise to many as there were no signs suggesting that the company would do so, but President Johan de Nysschen will be leaving Cadillac. He pushed Cadillac in a more overt, luxury brand direction, going so far as to relocate its sales and marketing operations to New York City to be close to the pulse of global luxury trends.

For a time, Cadillac saw a resurgence in sales. Cadillac since has brought the XT5 midsize CUV to market (replacing the SRX) and later this year the smaller XT4 comes.

"It was a very bold move", de Nysschen told WardsAuto during an interview in Detroit earlier this year.

General Motors has just announced a major change within the Cadillac luxury brand. In 2017, significant growth in China propelled Cadillac to its second-highest annual sales tally in the brand's 115-year history with 356,467 vehicles delivered-a 16 percent increase over 2016 sales.

The decision was made to part ways with de Nysschen and replace him with Carlisle, a GM veteran with a reputation as something as a "fireman", said another insider, someone who can be moved to trouble spots and put out a blaze.

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Getting GM Canada back to leadership in the sales race as of March was one of Mr. Carlisle's highlights, said David Paterson, GM Canada's vice-president of corporate and environmental affairs.

In De Nysschen's defense, Cadillac launched a full-size sedan, the CT6, just as U.S. sales were shifting to SUVs.

The XT5, shown at its LA debut with Caddy chief de Nysschen and GM product czar Mark Reuss, never sold in the volumes expected.

"I look forward to building on our current momentum as we continue on our mission to position Cadillac at the pinnacle of luxury", Carlisle said.

In a release, GM said Steve Carlisle will become the new president and senior vice president, while Travis Hester will take over as president and managing director of GM Canada.

"SUVs make up 58.7% of luxury sales right now and Cadillac should be in an ideal position to capitalize on it, yet they're caught playing catch-up", said Jessica Caldwell, executive director of industry analysis at Edmunds.