Pub chain JD Wetherspoon today announced the shock decision that it is quitting social media.
Data misuse and the perceived addictive nature of sharing, liking, posting and spouting nonsense on online platforms, was also apparently a reason for the move.
Martin said he did not believe that closing those accounts would affect its business whatsoever "and this is the overwhelming view of our pub managers".
Critics dismissed it as a publicity stunt and said that Wetherspoon was acting because its social media strategy had failed, with the accounts attracting relatively few followers.
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This morning (16 April), JDW made what could be its final posts on its main Twitter and Facebook accounts to tell customers it would no longer be using social media to communicate with them.
"It's becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion", he said, acknowledging that the company was going against "conventional wisdom".
"We will still be as vocal as ever through our Wetherspoon News magazine".
Wetherspoon said that customers looking to get in touch with it could contact the business through its website or by visiting one of its sites.
Wetherspoon has more than 44,000 Twitter followers and more than 100,000 followers on Facebook - which is not many considering how many of us have been known to flock through its doors (especially in that lean week before payday).