The racist GIF which caused offence portrayed a "n***** death counter" alongside disturbing imagery of a game show host encouraging the number to increase. After this racial slur, the most popular social networking platform Facebook has also started to review its Giphy GIF stickers that are available in its messenger app.
The GIF in question appeared when users searched for "crime" in the GIF database.
The Snapchat spokesperson says that all GIFs in Snapchat are meant to be "rated PG", meaning they're mostly suitable for the 13-and-up teens that are technically allowed on Snapchat.
The GIF function was integrated from Giphy's server so that Instagrammers would have access to thousands of GIFs with just a keyword search.
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Instagram was the first to adopt the feature, which began rolling out to the app's 800 million users in January. It could take some time for your smartphone app to update to reflect the changes. This type of content has no place on Instagram.
While we have to do without the interactive stickers, for now, we're sure they'll be making a return once GIPHY get's their system back in order, until now we'll just have to deal with what we've got!
Speaking to TechCrunch, a spokesperson for GIPHY said: "A user discovered an offensive GIF sticker in our library, and we immediately removed it per our content guidelines". However, a bug in the platform's content moderation filters, allowed for the offensive GIF to become available.
Since the issue, Giphy has responded to the matter saying they have fixed the bug that made the GIF appear.
'The GIPHY staff is also further reviewing every GIF sticker by hand and should be finished shortly'. The company also said it was sorry for the event and apologised to all who were offended.
The incident is embarrassing for Instagram's parent company Facebook.