Fitbit targets smartwatch mass market with new Versa device


Fitbit Pay is only available on one model in the US, and you'll have to pay extra for it.

The Fitbit Versa also has the technical chops to back up their lovely aesthetic, with a solid list of features that includes heart rate monitoring, 50 meter water resistance, on-board music storage, and compatibility with a huge number of watchfaces and apps - making it one of the most impressive Fitbits to date, and even one of the most fully-featured smartwatches in general.

Fitbit, a maker of popular activity trackers and the Ionic smartwatch, has introduced a number of new products, as well as revealed it will add women's health-tracking features to its platform. Interestingly the feature is available on a more expensive Fitbit Versa special edition and overseas version of the device. "The lightest metal smartwatch in the USA market, it offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data". The dashboard will also let you control the Fitbit friend requests of your children. You've got Apple dominating with the Apple Watch followed by... This is probably going to be turn off for serious athletes, but Fitbit is branding this for the masses.

The Versa doesn't look much like a Fitbit and that's a good thing.

Another software update is exclusive to just the Ionic and Versa: female health tracking will be added to the devices from spring 2018, "to help women track their menstrual cycle, view holistic health ata in one place, and better understand connections to their overall health".

You can get even more granular details in the Fitbit app, which will also feature educational content on menstrual cycles, ovulation, fertility, and more.

Fitbit targets smartwatch mass market with new Versa device
Fitbit targets smartwatch mass market with new Versa device

The Fitbit Versa can be pre-ordered beginning Wednesday, March 14, and it will be priced at $199.95. It will ship this April.

Fitbit says the tracker is designed for children eight years old and up. That's because Fitbit gobbled up a portion of Pebble-its IP and engineers-to smarten up its own fitness trackers and compete with Apple. It features up to 5 days of battery life, 10 unique clock faces, and two fun interchangeable bands in electric blue and power purple.

What kids will see are reminders to move, encouraging them to get at least 250 steps an hour (you'll be able to set a schedule so it the "nudges" don't happen when the child is in school). And it notifies them when they achieve their goals. If the child has a smartphone, the Ace will display call and text notifications, too.

We've only known the American fitness tracker veteran was planning to unveil its second-ever smartwatch for a couple of weeks or so, and of course, all the rumors have been proven accurate today. The Fitbit Ace is basically an adapted version of the Fitbit Alta, with a smaller, adjustable band to fit tinier wrists and a revised software to remove data that may not be as relevant to younger users, such as calories burned.

The Ace can be pre-ordered beginning today, and it will retail for $99.95.

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The new specs were detailed in Apple's recently updated materials for manufacturers in the MFi program, according to sources. Therefore, third-party manufactures using MFi logos without official authorization from Apple will face great legal risks.