Ferrari paid special attention to aerodynamics for its new Formula One auto in an attempt to keep up with rival Mercedes on high-speed circuits.
For the first time since 2009, the Ferrari features an extensively red livery following the loss of major sponsor Santander.
"We can't wait to get out on the track to see how the vehicle performs and behaves".
"Now is the time when you see the vehicle, it's all ready and you want to get in and go out on the track and have a go", the German told guests at the Italian team's Maranello factory.
"The amount of effort that has gone in, the attention to detail in so many areas, it's impressive".
No sooner had the covers come off the Mercedes W09, Ferrari were hot on their heels with the officially unveiling of their 2018 challenger - the SF71H. So I believe that those will help us.
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"It looks nice and usually when it looks nice there's speed also", Ferrari driver Kimi Raikkonen said.
The Scuderia completed possibly the biggest day of preseason announcements by following the launch of Mercedes newest entry with the launch of their own.
Technical director Mattia Binotto confirmed the new auto features a longer wheelbase than its predecessor as the team looks to extract more high-speed aero performance following a deficit to Mercedes' long-wheelbase W08 past year.
The car's livery has less white sections than its predecessors, with Ferrari seemingly veering back towards its traditional red livery, while the SF71H is the first auto not to feature Santander as a sponsor, following the Spanish financial giant's decision during past year to pull the plug on their Formula 1 involvement.
Pre-season testing of the SF71H gets underway next week at the Circuit de Catalunya-Barcelona.