As a result of this new initiative, news outlets will not only be able to obtain full subscription fees but also access users' data on their browsing habits and preferences, which will help publishers in evaluating the effectiveness of their contents.
It will allow publishers to set a limit for the number of free articles users can view on Facebook's Instant Articles feature, then allow them to set up a paywall to charge those who want more.
Facebook now doesn't take any of the money from subscriptions publishers sell using its tool, which puts up a paywall when readers try to reach certain stories. Facebook also is working on a news section in its video tab, Watch. After reaching an agreement with Apple, Facebook will let publishers collect 100% of the subscription revenue from iOS devices, per TechCrunch. Facebook CEO Mark Zuckerberg had disapproved of paywalls because they prevented the world from being more open and connected, a guiding principle for Facebook since its beginning, per Wired.
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"We are, for the first time in the history of Facebook, taking a step to try to define what quality news looks like and give that a boost so that, overall, there's less competition from news". Publishers will receive 100 percent of the proceeds. Facebook doesn't collect a fee and the mobile web paywall avoids Apple's standard 30% fee on subscriptions, per TechCrunch.
And Facebook has still not figured out its stance on what informative content is. Murdoch had directly competed with Facebook after buying rival social network MySpace, which he later sold for a steep loss.
Each of these three factors seem to be Facebook's way of building proxies for what quality news should be, without placing itself in a position to make clear judgment calls itself. The Wall Street Journal, ESPN, CBS News, NPR, the Financial Times, Bloomberg and Vice News had resisted Facebook's Instant Articles. Brown discussed how the company plans to rank news on users newsfeeds and revealed that Facebook will be taking an active role in deciding which publishers deserve more exposure as the company attempts to fight "fake news" on their platform.