Doritos Set To Launch 'Lady-Friendly' Chips


"We already have Doritos for women - they're called Doritos, and they're loved by millions", the company tweeted.

Indra Nooyi - a woman, we should point out - says her company is trying to solve the gender snacking crisis by designing male and female packaging of the chips.

In response to this apparent contrast in gendered chip consumption, Doritos are developing chips that have "low-crunch" and less of that pesky flavor-sticking-to-fingers dilemma, but keep the "taste profile" intact.

She added: "Women I think would love to do the same, but they don't".

Doritos, which is owned by PepsiCo, has landed in controversy after it announced a "lady-friendly" version of their snack, which is quieter to eat and costs less money. Even if the product wasn't a foregone conclusion, headlines ran with the savory excerpt.

And so, rather than questioning why women feel so embarrassed of needing to eat that they would like to do it as furtively as humanly possible, Doritos plans to launch "a bunch" of lady-friendly crisps soon. Just look at pen company BIC when they were ridiculed for releasing pink ball-point pens so that women could write too.

Oh, and there's more: these "low crunch" chips will even come in special packs specifically created to fit into women's handbags.

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If the idea of making chips different for women and men sounds absurd - you're not alone.

"Women would love to do the same, but they don't".

However, some potential customers warned that the product could be a form of gender-baiting, encouraging women to eat the regular, apparently male-focused Doritos to prove themselves capable.

Let the record show that this female writer does, indeed, love pouring broken little pieces of Doritos into her mouth.

Nooyi's podcast appearance drew ire from many online, with some particularly angered by her comments about the purse-carrying crowd: "How can you put it in a purse? Tampons for men. Stick them in your mouth and shut the f-k up", one angered commenter wrote.

But news reports on the interview soon began carrying headlines of "Lady Doritos."