Apple will halve iPhone X production in Q1


According to Nikkei, the cause for the most recently-reported cut to iPhone X production targets is actually weaker-than-expected holiday season in important markets like the U.S., China and Europe. It's rumored that the company will release three new iPhones this year, including a new version of the SE.

Kuo's prediction however, contradicts a report coming from a research firm TrendForce that claims Apple to launch and iPhone SE in 2018. The former included the iPhone 8, 8 Plus and X. The iPhone X is reportedly not doing as well as hoped, and the shipping crunch it faced in its early days could be one of the reasons why.

Apple, one of the biggest name in the smartphone business saw its share prices tank by 2% at NASDAQ on Tuesday following reports of the cutdown of its flagship model. That's another instance where Apple introduced three new phones, but ended up staggering the iPhone X's debut. As the iPhone X is presumed to reach the end of life in the middle of this year, the company would sell around 62 million units total, significantly lower than the previous KGI forecast of 80 million units throughout this year.

The iPhone X 2018 (tentative name) will have the same 5.8 inch OLED display found on the current iPhone X. It will have a 2,700 to 2,800mAh battery, supplied primarily by Unimicron. "Apple users are going to love the new features we have added to our Mac CRM small business platform".

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The iPhone X is the first smartphone from Apple to feature an organic light-emitting diode display, which is partly why it's so expensive.

Analysts suggest that the lack of innovation means customers are instead choosing the lower-priced iPhone 8 models, which were unveiled alongside the iPhone X.

As a result, Apple has been forced to slash the iPhone X production by half for the period between January to March 2018.

AAPL stock tumbled by about 2% to as low as $167.07 in intraday trading on Monday, which represents its lowest level in at least a month.