What started as a silly internet meme has morphed into the #TidePodChallenge - a dare that challenges people to eat laundry detergent pods.
Teens who are publicly speaking about their experience with Tide Pods have said that they knew it was a bad idea to eat them.
While it's obviously risky and so stupid, it's also one of the most popular memes of the new year.
Because the pods look like candy, there is a real danger of young kids or older people with dementia mistaking the pods for candy and eating them but the people in these videos know what they're eating and are just doing it because they're idiots who want to go viral.
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So, they've come up with a detergent deterrent to get ahead of the narrative, and show that, hey, they've done all they can to warn people that you shouldn't eat Tide Pods, no matter how amusing the premise of digging in on a bag of laundry detergent seems to be. People are biting into, and sometimes cooking with, Tide pods.
Once he bites into it, the pod oozes detergent, and he immediately attempts to spit it out.
"Our laundry pacs are a highly concentrated detergent meant to clean clothes and they're used safely in millions of households every day".
Procter & Gamble, the maker of Tide products, says that the pods "should not be played with. even if meant as a joke" and that safety is "no laughing matter".