Anti-racism protesters stormed multiple H&M stores across South Africa Saturday, in response to an advertisement for the company's children's clothing they view as racist.
There has been huge global backlash over the ad, which features a black child model wearing a hoodie with "coolest monkey in the jungle" written on it.
Speaking outside the H&M in Menlyn Mall, Tshwane chairperson or the EFF, Benjamin Disoloane, said the protest was against H&M, which was a "racist shop" based on their actions as reported on in the media.
There were also protests outside a store in Cape Town. In videos posted on social media, some are seen pulling down racks and tearing clothes from their shelves and throwing them on the ground.
According to South African reporters for the Daily Mail, shoppers and bystanders were forced to evacuate as chanting mobs wearing red uniforms belonging to South Africa's radical opposition party swept through the retail stores.
To help further the "Marxist-Leninist tradition", a group of EFF socialists ransacked an H&M store in Gauteng, South Africa as a means of protest against an advertisement the worldwide clothing company ran that featured a small black child wearing a sweatshirt that said "Coolest Monkey the Hood".
Coetzer added that no rubber bullets were fired at the H&M store at the East Rand Mall.
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On Twitter Saturday morning, Malema wrote: "We will never be told by any fool on how to fight against our oppression particularly those who have never been at the picket lines".
In an attempt to cool the backlash, H&M obviously took down the hoodie advertisement that started this whole mess, but that hasn't stopped singer The Weeknd from cutting ties with the label.
H&M's South Africa team said it had removed the sweatshirt from sale.
"No arrests have been effected up to so far", Dlamini said.
"We have got this wrong and we are deeply sorry", a statement said.
The company apologized and removed the ad Monday, and the hoodie was pulled from shelves as well. We, who work at H&M, can only agree.
Floyd Shivambu, an MP for EFF, tweeted: "That @hm nonsense of a clothing store is now facing consequences for its racism".