Logan Paul became a hot topic of conversation recently, when he uploaded a video to his popular YouTube channel showing the corpse of a man who had recently committed suicide by hanging in Japan's notorious "suicide forest".
While YouTube cast its net far and wide with new content regulations introduced past year after the, now the company seems to want to zero in on the most popular channels as their videos typically get the most views.
"It's insane - the haters think they're having an effect on us, and if the haters knew how much love was out there and how much support was out there, they'd shut their freakin' mouths", he said in an Instagram video.
"Plus he's left video evidence, on his own YouTube channel", said a former police detective, according to the Daily Beast.
Paul, who has 15 million subscribers to his YouTube videos, hasn't uploaded a daily video since since January 2, when he posted an apology. Furthermore, by removing Paul from the Google Preferred program, he will not be able to sell ads, which means that there YouTube has effectively stripped him of his ability to earn money through their platform.
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In the beginning of the video, he explains that this is definitely not clickbait and "is the most real" vlog he ever posted. Kyncl didn't shut YouTube's door on Paul.
The furor over Paul is hardly the first for YouTube, which last fall had to deal with gamer Felix Kjellberg - known as PewDiePie - using a racial slur in a video.
"Through its decision to cut ties with Logan Paul, YouTube is sending a clear message to influencers that they will be held responsible for their actions and that they need to think twice before sharing content that could be considered offensive or inappropriate", Dahan said in an email.
As for whether YouTube would be interested in again partnering with Paul in the future, "I couldn't really answer that". Additionally, the network reports they will not feature Paul in the fourth season of its series "Foursome" and would put other work of his on hold.
YouTube said it would soon announce steps to protect advertisers from having their products connected to controversial material.