Facebook does say that some Pages and public content will lose some traffic, as these posts will not appear as frequently as before in a user's feed. The company will also continue to prioritize content that users search for or return regularly to view, such as weekly video series.
"Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other".
The changes are meant to maximize the amount of content with "meaningful interaction" that people consume on Facebook, Mark Zuckerberg, the company's chief executive, said in an interview. Last year, Facebook disclosed that Russian agents had used the social network to spread divisive and inflammatory posts and ads to polarize the USA electorate. That means posts like a friend asking for advice, recommendations for a trip or an article that prompts interaction, according to a post by Facebook's head of news feed, Adam Mosseri.
"But I also expect the time you do spend on Facebook will be more valuable", he wrote.
The jury is still out on how seeing mostly exuberant posts from friends and family affects people over time.
He identified the problem as being video and other content that has exploded on Facebook in the past couple of years, making it sound like these things just happened when in reality it's Facebook who's behind the big video push that became part of the daily Facebook experience.
Facebook obviously believes most of its users enjoy keeping up with what's happening in their social circles, even if the material being shared mostly revolves around parties, vacations and other fun times while omitting life's inevitable challenges and tedium.
It's not our choice; rather, Facebook is changing its algorithms to show users more posts from people they know, and fewer from companies, brands and news outlets. With regards to video, he said there will be greater emphasis on live video in your feed because people tend to "interact" with those videos more than others.
Oh, the researcher at Korea Press Foundation, said it was too early to say whether the latest measure would reinforce Facebook's "filter bubble" effect or not. In real life, people don't point at the same news article as their friends and say, "THIS".
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Now, after encouraging media organizations and local businesses to spend billions building up their social media presences on Facebook - including paying billions to Facebook itself to increase page "likes" and "follows" - Facebook is changing the game midstream. Press Association analysis of data from Newswhip found that engagements - a combination of reactions, comments and shares - with content from United Kingdom publishers' sites fell dramatically across 2017.
So what does this mean for what you'll see when you scroll through your news feed in the future? Zuckerberg already signaled this would happen late past year, when he said the company's planned investments in preventing abuse would hurt profitability.
One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.
"There is really no silver bullet here to determine what is most meaningful, but we are trying to mine the signals to get the best representation that we can", Hegeman said. Product managers are being asked to "facilitate the most meaningful interactions between people", rather than the previous mandate of helping people find the most meaningful content, he said.
We built Facebook to help people stay connected and bring us closer together with the people that matter to us.
Facebook said it quickly shut that capability down.
A USA Today/Suffolk University poll published in October found that Americans believed by a two-to-one margin that Facebook should have done more to identify and reveal the Russian ads.
"It's important to me that when Max and August grow up that they feel like what their father built was good for the world", Zuckerberg said.