US broadcaster NBC said on Thursday it has sold out all but a handful of TV spots for the Super Bowl and expects ad sales revenue to exceed $900 million for this year's Olympic Winter Games, both of which take place next month.
" is a live event, just like 'Sunday Night Football.' It was a pretty big story in our country this fall".
The gesture could give the anthem protests that started in 2016 an even bigger stage.
"If there are players who choose to kneel, they will be shown live", he said. But criticism against the National Football League for the anthem protests has risen while viewer ratings have dropped.
"Putting a spotlight on anthem protestors during will presumably irk President Trump, but NBC has plenty of experience agitating the president", predicts Fox News media analyst Brian Flood.
NBC Sports will enlist NEP's ND1 and ND7 fleet to cover the game
When asked about empty stadiums and diminished television viewership, Gaudelli and sportscaster Al Michaels cited other reasons. "I was a Raiders and Ravens fan, and I'm telling you, it destroyed my soul when I watched the Super Bowl previous year". If your team isn't having the season you'd hoped they have, if the weather is bad...
Dan Lovinger, executive VP of ad sales for NBC Sports Group, said the record proceeds would be driven by the $5 million price tag for a 30-second ad - and strong ad demand for lead-out program "This Is Us".
Some buyers say that NBC has a lot of Olympic inventory still to sell, partly because some long-time Olympic sponsors have pulled out.
NBC knows that they have a huge broadcast on their hands in Super Bowl LII. "You've got stores, you've got bars, you've got restaurants, you've got games for the kids".
"When you are covering a live event, you are covering what's happening", NBC Sports EP Fred Gaudelli said at a Television Critics Association event on Tuesday.
Flu season at its worst since 2013
Official effectiveness data on this season's flu vaccine will not be available until the middle of next month. Spire said they've seen a 40% spike in sick patients this flu season .