LG breaking from annual smartphone launch cycle, releasing more variants


When asked for a potential ETA of the announcement of the G7, the chairman said that LG will unveil future handsets "when it is needed" and won't necessarily do announcements in unison with rival companies.

Jo Seong-Jin, CEO of LG Electronics, disclosed some interesting information when speaking to Korean media at CES 2018. "But we will not launch it just because other rivals do".

Sung-jin also referenced lithium material supply as factor for slowing down new phone releases. Any new strategy at this point can only do good for the company: it's experienced nothing but revenue loss from its mobile division for the past eleven quarters.

According to the latest data, the smartphone LG G7 will present on April 20 this year, but under a different name: LG has planned to rebrand and rename the G-series to something else.

LG breaking from annual smartphone launch cycle, releasing more variants
LG Adjusts its Mobile Business Strategy, Wants to Retain Existing Models Longer

For the past 11 quarters, LG has reported negative results from its mobile division, though the loses declined previous year.

Following several quarters of consecutive losses within its phone business, LG has announced it will no longer be releasing new smartphones every year, instead switching strategy to an "as needed" basis. LG noted that it would release more variants, especially for the G or V series.

Cho also talked about the firm's business plan for its robots powered by artificial intelligence and autonomous driving, which the firm has been revealing since it announced early a year ago that it would foster its robot business as a future growth engine. "We plan to acquire small companies and invest in related business".

LG started to provide CLOi robots at Incheon Airport and Starfield Hanam, a large shopping mall in Korea, last year.

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