On Wednesday, Coca-Cola announced four new flavors of Diet Coke-Twisted Mango, Feisty Cherry, Ginger Lime, and Zesty Blood Orange-expressly targeting Millennials, CNN reports. A slightly refined typography simultaneously preserves Diet Coke's heritage, but presents it in a more progressive manner, the company said.
Coca-Cola said the new slim 12-ounce cans are the same ones used for its Dasani sparkling water. "Speaking after the launch, Rafael Acevedo, Coca-Cola North America's group director, said the overhaul would "[recast] the brand for a new generation", and though the range continues to be sweetened with aspartame and acesulfame potassium, the company will be hoping the wider flavour options entice new consumers in.
The Atlanta-based beverage giant is relaunching its classic Diet Coke formula - along with four new flavors - in taller, thinner cans.
According to Coca-Cola, the new products will be introduced to US stores this month and will be in distribution in the worldwide market in February.
The company spoke to more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more.
This isn't the only recent change to Coca-Cola's lineup of zero-calorie sodas.
Drunk Russian uses armored vehicle for booze heist
Soon the adventure was over, however, and the "tankman" smashed into a store window, destroying a auto parked nearby. While driving, the man hit a parked vehicle before plowing into the front of the supermarket.
Nicolas Coster stars as Mr Hadley and heads up the first of a series of uplifting ads from the "First Taste" campaign, urging people to give Coca-Cola Zero Sugar a try. Coca-Cola CEO James Quincey said in July previous year that the Coke Zero rebrand accelerated global volumes growth for the line from mid-single digits to somewhere in the teens.
"Instead, Diet Coke is its own distinct brand with a new modern visual identity and sleek new packaging", the spokesperson explained.
Diet Coke is having a revamp - and not a moment too soon. "We want to build on the success we have had to date reminding people of what makes it so special".
Anchored by the brand's iconic silver color, the new look-and-feel has a simplified color palette focused on silver and red with accents of bold color to represent the new flavors.
And finally, we're switching things up because change is delicious and because we can.