Gucci's opened a restaurant in Florence because pasta is timeless

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Well, aside from the ubiquity of the tune's simple yet effective hook, the world-renowned chef behind the three-Michelin-starred Osteria Francescana has a new venture that, to fully explain, involves saying the word "Gucci" almost as many times as the song. The restaurant Gucci Osteria has opened at Gucci Garden inside the historic Palazzo della Mercanziain Florence, Italy.

It serves up Bottura's eccentric takes on classic Italian dishes in a spectacular, patterned space - without a designer price tag.

Now fully open to the public, the menu, glimpsed here, includes the parade of pasta one expects from Bottura considering Osteria Francescana's carbo-loaded cameo on the Netflix show Master of None. It was named the world's best in 2015 and 2016.

"Travelling the world, our kitchen interacts with everything we see, hear and taste", says Massimo, who has created a menu that is equal parts traditional and unique with "conceptual twists". The restaurant sits on the ground floor of Gucci Garden and has all-day dining options available.

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On the first and second floors of the Palazzo there's the Galleria, an exhibition space which showcases Gucci's past and present in characteristically splatter gun fashion.

"The restaurant is a reminder that Florence has always been a center of cultural exchange, particularly during the Renaissance", Bottura said of the upscale Osteria in a recent statement.

The menu might appeal to fashion-conscious travelers looking for a slice of Gucci glamor.

"These include" GUCCIFICATION" which explores the history of the fashion house's logo and a red-velveted cinema auditorium that broadcasts experimental short movies. "We decided to make the space a laboratory where you have all the elements with which to creatively experiment", says Frisa.

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