Cindy Crawford Teams Up with Pepsi for Super Bowl LII Advertisement


Below is the original commercial from 1992.

PepsiCo spokespeople declined to identify the agency behind the Super Bowl ad, but people familiar with the matter said it was handled by PepsiCo's in-house agency, Creators League.

The Pepsi Generations campaign will roll out in more than 55 markets around the world across the full Pepsi portfolio - Pepsi, Pepsi Zero Sugar and Diet Pepsi - throughout 2018.

Chances are that if you were a kid in the nineties, you might remember one of the most iconic advertisements of the era.

Pepsi is trying to reclaim its pop culture mojo with a Super Bowl ad featuring celebrities that have backed the soda over the years, including Cindy Crawford, the brand said Thursday.

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"This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever, and every January I revisit my original Pepsi spot that I just love, because the music was ideal, and the little boys were flawless, and it was just one of those commercials that everyone loved, and it made people happy", she reflected on her original ad to PEOPLE. The 18-year-old will appear in the newest Super Bowl Pepsi ad alongside the iconic model.

The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the USA meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history". Beginning Jan. 29, the retro packaging will be available at major retailers nationwide in two-liter bottles, 20-oz. bottles and 12-oz. can 12-packs.

The handsome mother-son duo will be a part of the company's new "Pepsi Generations" campaign, which is "a celebration of the brand's rich history in pop culture for 120 years", according to a release.

The Return of Pepsi Stuff: Pepsi Stuff, the USA loyalty program first released in 1996, is making a comeback. New Pepsi Stuff prizes will be released throughout the year.

As part of the effort, Pepsi is also bringing back a loyalty program that first debuted in 1996 called "Pepsi Stuff". To this day it's still one of the defining moments of her career.