The program allows buyers to customize their Mini cars with personally designed side scuttles, trim for the passenger side in the interior, LED door sills, and LED door projectors.
The BMW-owned British auto manufacturer has started the "Mini Yours Customised" service, which offers an online portal where buyers can choose from pre-selected icons and add text of their own to a number of different parts on the vehicle, including the indicator-repeater housing, the door sill and interior dashboard.
Once the owner designs those parts, they are manufactured using 3D printing and laser lettering.
The new service is initially available on the 3- and 5-door Mini Hatch, the Convertible and Clubman models, with different parts available for each.
The new custom service uses an online configurator to create the designs which are then transmitted to Germany for 3D printing.
Customize your Mini with personalized trim pieces
Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The parts can be replaced as often as the owner wants. For the 3D-printed plastic trim pieces there are five color choices, various surface finishes, patterns, fillable text fields and icons to choose from, as well as the ability to scale and freely position each design feature on the template.
In manufacturing the custom parts, MINI has worked with its parent company BMW Group to establish a suitable production process and distribution system.
All the Mini Yours Customised products are built at a production facility in Germany.
Mini essentially gives customers endless freedom to combine all these elements and inscribe whatever they wish on those trim pieces.
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