Snapchat Releases Lens Studio App for Mac and Windows

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Right now, users are limited to creating World Lenses, or AR layered on Snapchat's rear camera feed.

Lens Studio is a free desktop app for Mac and Windows.

For advertisers, the cost of offering these sponsored lenses to Snapchat users has historically been expensive, with a minimum of US$300,000 (RM1.22 million) per campaign, according to the company. Dancing hot dogs, rainbows, and rabbit ears are just a sampling of the augmented reality (AR) camera filters you'll find in the application's growing gallery, and starting Thursday, anyone will be able to contribute new ones.

After you create and submit your own Lens, you'll be given a Snapcode that you can share digitally or physical so that other Snapchat users can scan it and then use it for themselves or share it with their friends.

'We've seen how much more fun Geofilters have become since first inviting the community to create their own three years ago -and can't wait to see what you build with Lens Studio'. It also helps users figure out how to do everything from exporting their animations to adding the animation.

Snapchat Releases Lens Studio App for Mac and Windows
Snapchat Releases Lens Studio App for Mac and Windows

Members of the public as well as companies can download it, but crucially for marketers Snap has introduced a roster of new partners that will be able to make Lenses for brands and agencies.

How does Lens Studio work and what does it offer?

The studio allows users to create their own augmented reality lenses. The software is all about making it easier for creatives to get started with AR development and build their own lenses.

During the creation process, creators can generate temporary Snapcodes to test their in-progress Lenses. These will be viable for one year, the firm said. Information about the difference between a lens and a filter is also available here.

Tap the new "i" button above the Lens in the carousel. People who want to make a 3-D animation can use Snap's creation site and then share a code that unlocks it for others.

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