But Mr Trump's decision to reduce the size of two of America's national monuments wasn't only met with public appeals from retailers.
The lawsuit filed Monday by Earthjustice on behalf of several groups challenges the reduction of Grand Staircase-Escalante National Monument, which has been a source of Republican frustration since it was created by Bill Clinton in 1996. Some of the dinosaur fossils sit on a plateau that is home to one of the country's largest known coal reserves, which could now be open to mining. Using the same reasoning as for reducing the size of the Grand Staircase-Escalante National Monument, Trump wants to cut down the approximately 1.35 million acres, designated as federally protected land by former President Barack Obama on December 28, 2016, by over 1.15 million acres, down to only 201,876 acres.
"President Trump has literally dismembered our sacred Bars Ears monument that five Tribes have worked tirelessly for many years to protect in order to preserve our culture and way of life", said Mary Benally of Utah Dine Bikeyah in a statement. It was a blow to Republican leaders who campaigned to prevent what they call a layer of unnecessary federal control that hurts local economies by closing the area to new energy development. The decision comes after Interior Secretary Ryan Zinke submitted recommendations to the White House in August after his four-month long review of 27 national monuments. The company said Trump's decision "undermines the integrity" of the Antiquities Act, which is used to designate and protect national monuments.
They argue that the areas protected were unnecessarily vast, limiting the potential for economic growth and generally increasing federal control over a state where some two-thirds of the land is already owned by the USA government.
Canadian company Arc'teryx also opposed the move, donating $30,000 to a group challenging the legality of Trump's actions.
Zinke argued that Bears Ears is still larger than Zion and Bryce Canyon national parks combined even after being downsized to about 315 square miles (816 square kilometers) while Grand Staircase-Escalante retains about 1,500 square miles (3,885 square kilometers).
Outside Trump's announcement Monday, roughly 3,000 protesters lined up near the state Capitol. Orrin G. Hatch and Gov. Gary R. Herbert.
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"They're wrong. The families and communities of Utah know and love this land the best, and you know the best how to take care of your land". He said the decision would "give back your voice".
"There's enough resources for them now, but you start reducing that by any bit and these species are inevitably going to suffer", says Joshua Lenart, who is the chair of Backcountry Hunters and Anglers Utah.
Trump signed an executive order in April directing Zinke to review the protections, which Trump is able to upend under the 1906 Antiquities Act.
Trump said he was reversing federal overreach by drastically cutting the sprawling monuments named by Democratic presidents. For example, if a future president expanded a national monument's borders, the next president may reduce them.
Zinke has also recommended to Trump that Nevada's Gold Butte and Oregon's Cascade-Siskiyou monuments be reduced in size, though details remain unclear.
No president has tried to eliminate a monument, but some have reduced or redrawn the boundaries on 18 occasions, according to the National Park Service. The Antiquities Act also expressly states that presidents should protect the important sites while using the smallest amount of land possible. His plan would allow logging at a newly designated monument in ME and more grazing, hunting and fishing at two sites in New Mexico.