The two companies join a growing number of global vehicle makers and tech firms leveraging automated driving technology into new mobility services.
"Global automakers are looking beyond making and selling cars to survive an industry which is being quickly transformed by new services, and a growing number including General Motors Co are applying their expertise in automated driving functions for mass-market cars to develop mobility services", Reuters notes.
Tech Crunch reports that the carmaker is working with Japanese software maker DeNA to create the autonomous ride-hailing service which will be trialled on Japanese Roads.
In partnership with DeNA Co., Ltd., Nissan Motor Company has been working since past year on autonomous driving technology for the ridesharing service.
Nissan will build Tow Leaf Electric Car having sensors and camera along with autonomous driving program developed by DeNA.
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During the testing, Easy Ride will allow participants to use an app to summon a robo-vehicle to pick them up, take them to their destination of choice and handle payment of the fare.
Customers will also be able to select recommended local destinations and sightseeing routes should they be tourists, Nissan said.
The joint venture between Nissan and mobile commerce firm DeNA, branded Easy Ride, has been underway since January 2017, and is described as a robo-vehicle mobility service.
For customer safety, the partners intend to deploy remote monitoring system and provide multiple language options in the new brand. The test service known as Easy Ride will be open for 2 weeks.