In a statement, a Google representative said it's taking the action because the YouTube apps on Amazon products aren't made by Google, like the YouTube app on the iPhone is, and the retail giant doesn't sell some Google products, such as Chromecast and Google Home. Now Google has been unhappy with Amazon using its YouTube service on its devices and this was the first step to make Amazon agree to its demands. Amazon, the world's largest online retailer, does not stock Google products, including Google Chromecast, which competes with the Amazon Fire TV line, and Google Home, which competes with Amazon Echo.
"We hope we can reach an agreement to resolve these issues soon", says Google. They said that Google has been in talks with Amazon to ensure that both of its customers get access to each of their services irrespective of their platform.
Amazon Prime Video is available now on Apple TV for free. Prime Video has been available for some time on iPhones and iPads, however it had never been available on any of Apple's streaming TV boxes.
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With Amazon finally relenting on its years-long holdout, it seems the company may be finally realising it needs support from partners such as Apple if its streaming video service is going to thrive.
The Prime Video app will be available on Apple TV 4K and previous generations of Apple TV, giving Prime Video members with Apple TV devices access to Amazon's content line-up. Then, last month, Amazon pulled Nest's latest devices, including its cheaper thermostat, from its online store.
You will still be able to access YouTube on the Amazon Fire TV until January 1, however, so if you're a user, I'd start making the most of it because I don't see either company backing down on this one. "Google is setting a disappointing precedent by selectively blocking customer access to an open website". Amazon's decision of not selling the Google Chromecast and Apple TV (both of which have dedicated YouTube apps) has further strained the relation between Google and Amazon.