It is already the best selling album of 2017.
Billboard reports the album, reputation, sold 1.05 million copies in the first four days after its November 10 release.
"Reputation" explores lust and love in a new and diverse way for Swift and shifts gears track after track all while managing to remain so sonically linear. The album contains 15 tracks, four of which were released as singles prior to the release date.
According to Nielsen Music, the album had reached 1,050,000 copies sold by Monday, topping Ed Sheeran's "Divide", which has sold over 900,000 copies since its release earlier this year. This has a mixed success: the screeching chorus on "I Did Something Bad" has been made for arenas, while the soulful "Don't Blame Me" is addictively brilliant. A particular example of this is the Jack Antonoff produced "Getaway Car", an album highlight reminiscent of Swift's 1989.
While Reputation is by no means Swift's best work, it is also not her worst. This album tells the story of her fall from grace when she gathered negative media backlash from ending her previous romantic relationships, as well as the controversy with Kanye West. It sings to the hardship of adult relationships, of being criticized for personal decisions and finally, an ode to self re-discovery.
Where the album suffers, however, is on Swift's insistence on delivering a narrative focused on pettiness and media drama.
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While the character of her love shines through some songs, her credence of reclaiming her reputation flares on other tracks.
Lyrics "please don't ever become a stranger / whose laugh I could recognize anywhere", and "I want your midnights / but I'll be cleaning up bottles with you on New Year's Day" show the underlying tone of the song. On "Delicate" Swift describes the difficulty of not wanting to seem too keen in beginning a relationship, while "Call it What You Want" presents a tired Swift tentatively embarking upon a new, restorative relationship: "And I know I make the same mistakes every time/ Bridges burn, I never learn/ At least I did one thing right". To me, this really shows off the main theme of the overall album: resurrection.
After taking a three-year break from her preceding album, "1989", it's no surprise that she came back with a record that fundamentally tops any of her own. This is a new side of Swift. The capacity of her lyrical strings show that although she's gone full pop in sound, her core is still country.
Swift is very involved with her fan base. Swift released the album on Friday, and it recorded a whopping 700,000 copies sold within its first 24 hours.
(Radio.com) Late Tuesday night (Nov. 14), Taylor Swift announced her traditional trip to Target to buy her latest album.