Starting today through YouTube, you'll be able to more easily find out if your favorite musicians are on tour, along with the specific dates and locations of each stop.
YouTube has announced a partnership with Ticketmaster that will see tickets for artists' USA concerts promoted within their official videos. Dates and venues are listed and include a direct link to Ticketmaster.com to purchase tickets. It has future plans to expand the feature worldwide.
The feature - initially only available in the U.S., but with plans to roll it out internationally - sees upcoming concert dates for some of the world's biggest artists listed under their videos.
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For now, this new feature is rolling out in North America, but the plan is to make it available globally.
The move comes at a time when Spotify is running away with the streaming market, and specifically has been working to improve its platform for artists with things like a data dashboard and native app for updating artists' profiles, playlists, and checking their stats. There's no mention of expanding to other ticketing companies and not all artists use Ticketmaster. Apple Music, meanwhile, tried and failed in artist-to-fan connections with Connect, a social feed for artist updates. To view more or purchase, simply press "Tickets" to be directed to Ticketmaster's full website. YouTube continues to work on its music discovery and streaming, and hints at even more artist-to-fan features to come for its 1.5 billion logged-in monthly users. The deal with Ticketmaster for its global roster of concerts is YouTube's initial partnership in the ticketing space, with the partnership allowing artists to sell verified tickets to their fans.
If you've ever been watching a music video and thought "I'd love to see them live", YouTube has your back. The event listings appear on YouTube desktop, and web and mobile app experiences on video watch pages.