Crews, who first shared details of the alleged February 2016 encounter on Twitter, opened up about the incident with Michael Strahan on "Good Morning America" Wednesday, telling the host that Adam Venit, a top agent at William Morris Endeavor (WME), sexually assaulted him during their first-ever meeting.
Crews tells ABC that he now also plans to pursue a civil lawsuit.
"I'm looking at him, and he's basically staring at me", Crews told Strahan.
"I don't understand, it was actually so freakish, and he keeps coming over to me and I stick my hand out, and he literally takes his hand, and puts it, and squeezes my genitals", Crews continued.
Crews was a walk-on at WMU who eventually won an athletic scholarship and played on WMU's 1988 MAC Championship squad as a defensive end.
In the interview, Crews recognized the role that race played in the interaction, explaining how he restrained himself from using violence against Venit, lest he lose his standing in Hollywood.
Crews compared the way he and other alleged victims of sexual misconduct feel when abused by a person in power.
On "Good Morning America", Crews also addressed how women in the industry coming forward to name their abusers had compelled him to talk about the incident and his own feelings of powerlessness.
ABCTerry Crews speaks out on"Good Morning America about an alleged incident in which he says a"high-level Hollywood executive groped him at a party
Crews said Sandler didn't understand what was happening either because it was "bizarre to both of us".
"This guy, he's one of the most powerful men in Hollywood, and he looked at me at the end, like, 'Who's going to believe you?'" Crews said about the assault. "I understand why they won't come forward.' And I'm gonna tell you, a lot of times people go, 'Why didn't you come forward sooner?' When a person of forward breaks that boundary and violates that boundary, you're a prisoner of war". "I'm sitting there like, it's a party, it's packed, the whole thing, and I'm looking like, is this a joke?"
'I was like, "Adam, what is wrong with your boy".
'I was going, oh my god, this exact thing happened to me. And I have totally said I will not be shamed.
Crews claimed that the executive was acting unusual when they first met at a party in February 2016. "You can be baited and pulled". "When I grabbed her hand and I left that party - we were only there for like half an hour - and I got in the auto, I nearly ripped the steering wheel off".
'If I would have just retaliated in defense I would be in jail right now.
"That's one thing I knew - being a large African American man in America, I would immediately be seen as a thug", he said. "But I'm not a thug. I'm proud of you"'.
I'm A Celeb producers are starting the show with a twist
Get yourselves ready to be home for 9pm each night, as I'm A Celebrity Get Me Out Of Here starts on Sunday. I'm a Celebrity will return to our screens on the 19th November 2017 on ITV .