Greggs apologises for swapping Jesus with a sausage roll in Nativity Scene


The publicity stunt by the UK's largest bakery chain drew waves of complaints for what many saw to be a mockery of the Christian faith.

So the calendar launched by Greggs is sure to be a firm favourite with, well, as they describe it, 'the ultimate Christmas gift for every Greggs fan'.

The particular image was one of a number released for the company's advent calendar that included Father Christmas with pastry flakes in his beard, a Greggs shop in a snow globe and a woman appearing to kiss a chicken slice under the mistletoe.

Simon Richards, chief executive of the Freedom Association, called for a public protest.

A vicar from the village of Brunswick in Tyne and Wear told the Chronicle the Greggs had shown "total disregard and disrespect".

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The Art of Living Foundation founder had made a similar effort in 2003 to resolve the dispute but it had failed. Welcoming the statement of the Shia Personal Law Board, Owaisi tweeted, "Ulti hogayee sab tadbeeran".

Greggs have apologised for "causing offence" by replacing the baby Jesus with a sausage roll in a nativity scene which meant to promote its new advent calendar.

A spokesman for Greggs has now apologised for the error, saying: "We're really sorry to have caused any offence this was never our intention".

Each door on the Greggs advent calendar reveals a tear-off token that can be taken into Greggs' shops and exchanged for items from the Christmas and wider menu, including the Festive Bake, flavoured lattes, sweet mince pie and a sausage roll. "Fans won't be disappointed by what's behind the doors - there's a delicious Greggs gift to enjoy every day of the December advent season, from sausage rolls to Christmas sandwiches and of course our infamous Festive Bake".

And comic Bob Mortimer tweeted: "Come on KFC. show Greggs the way. put a miniature Jesus in all your Christmas buckets".