Greggs apologises for swapping Jesus with a sausage roll in Nativity Scene


The publicity stunt by the UK's largest bakery chain drew waves of complaints for what many saw to be a mockery of the Christian faith.

So the calendar launched by Greggs is sure to be a firm favourite with, well, as they describe it, 'the ultimate Christmas gift for every Greggs fan'.

The particular image was one of a number released for the company's advent calendar that included Father Christmas with pastry flakes in his beard, a Greggs shop in a snow globe and a woman appearing to kiss a chicken slice under the mistletoe.

Simon Richards, chief executive of the Freedom Association, called for a public protest.

A vicar from the village of Brunswick in Tyne and Wear told the Chronicle the Greggs had shown "total disregard and disrespect".

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Greggs have apologised for "causing offence" by replacing the baby Jesus with a sausage roll in a nativity scene which meant to promote its new advent calendar.

A spokesman for Greggs has now apologised for the error, saying: "We're really sorry to have caused any offence this was never our intention".

Each door on the Greggs advent calendar reveals a tear-off token that can be taken into Greggs' shops and exchanged for items from the Christmas and wider menu, including the Festive Bake, flavoured lattes, sweet mince pie and a sausage roll. "Fans won't be disappointed by what's behind the doors - there's a delicious Greggs gift to enjoy every day of the December advent season, from sausage rolls to Christmas sandwiches and of course our infamous Festive Bake".

And comic Bob Mortimer tweeted: "Come on KFC. show Greggs the way. put a miniature Jesus in all your Christmas buckets".