Ed Sheeran responds to speculation that Taylor Swift's 'Dress' is about him

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If we're comparing Swift and Adele, though, it's worth noting that while Reputation's first-week sales are mighty impressive, they don't even come close to the historic first week 25 had, when it earned an astounding 3.48 million equivalent album units in the week ending on November 26th, 2015.

Swift reportedly kept "Reputation" off streaming services like Apple Music and Spotify for the first week of release.

"Reputation" is Swift's fourth consecutive album to sell more than a million copies in its first week.

Various industry sources told Billboard recently that Swift's label, Big Machine Records, is projecting first week sales that may approach 2 million copies. She's already passed up Ed Sheeran, whose newest album, ÷, sold 919,000 copies, for the top-selling album in the U.S.

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Her previous albums to top that mark were "1989", which sold 1.29 million in 2014, "Red" (1.21 million in 2012) and "Speak Now" (1.05 million in 2010).

This mega-success comes as a bit of a shock after Swift's first singles from Reputation were panned by critics.

Tickets for general public go on sale December 13. Her Instagram account now features two lines of images showing positive comments from reviewers all written in that recognizable Reputation gothic print.

The event also marked the launch of "The Making of a Song" video series available only from AT&T on Taylor Swift NOW. And it's on the house.

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