Estimates from the NRF Survey indicate that over half (52%) of Black Friday shoppers went online in 2016, highlighting the growing importance of e-commerce in driving Black Friday sales.
Black Friday, which takes place on the day after Thanksgiving, falls on November 24 this year.
"There is no need to rush away from Thanksgiving dinner to a crowded store or to waste time on (Cyber) Monday, the 27th, shopping online", said Tenpao Lee, interim dean of the College of Business Administration at Niagara University.
No worries-Consumer Reports has been tracking Black Friday deals for years, so we've got you covered.
"I'm expecting 70 to 80 stores to close on Thanksgiving, with key stores this year to include Home Depot, Nordstrom, Staples, Sam's Club, Costco and (likely) Lowe's".
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Tech and gaming fans were early birds, with 57 per cent of all deals purchased between 12am - 4.30am being video games consoles, games and tablets.
Special Deals: Amazon is offering a Deal of the Day every day through Christmas.
It's never too early to start planning for Black Friday. The company claims that over 60,000 products will be available with significant discounts.
On Black Friday, same-day Fast Track delivery slots will be offered to customers on a first-come, first-served basis with subsequent days' slots offered once Black Friday's delivery schedules are full.
But not to be outdone, Argos has announced it'll be adding more offers on top of the ones the retailer has already announced.
Officially falling on November 24, the Friday after Thanksgiving in the USA, in recent years the discount day has launched earlier as United Kingdom franchises have turned the deals day into a deals fortnight.
Argos is part of the Sainsbury's Group, one of the UK's biggest retailers of food, general merchandise, clothing and financial services through the Sainsbury's, Argos and Habitat brands.