Realtor.com and Keurig both said they are stopping their ads from airing during the show after being questioned about the advertisements on Twitter.
Moore is being accused of having once pursued an inappropriate sexual relationships with younger women while he was a district attorney in Alabama during the 1970s. In covering the allegations, Hannity―along with one of his guests, attorney Mercedes Colwin―questioned the motives of Moore's accuser, speculating that she might have been lying and that she might be doing so for money.
Keurig was quick to comment on this, by tweeting: "Angelo, thank you for your concern and for bringing this to our attention". Keurig, along with Realtor.com, 23andMe, and ELOQUII responded by saying they would no longer run ads during the show.
Taylor Swift and Tiffany Haddish bust a move in new SNL promo
Tiffany Haddish made history as the first black female stand-up comedian to host " Saturday Night Live ". Haddish spies a big red button on a wall with a sign that heeds the warning: "Do not push".
Following a bombshell Washington Post report that Moore engaged in sexual misconduct with a 14-year old and dated several teenagers when he was in his 30's, the former Alabama judge went on Hannity's radio program to defend himself.
Fans of Sean Hannity took to Twitter Sunday to call for a boycott of Keurig. Speaking on The Sean Hannity Show Friday, Moore flatly told the namesake host "It never happened". Media Matters had begun a campaign encouraging advertisers to pull their advertising from Hannity's program months before his defense of Moore, reporting in September that a "dozen or so advertisers. have chosen to drop [Hannity]".
This ultimately inspired the trending hashtag, which has now received over 34.3 thousand tweets. Some Twitter users posted videos of themselves smashing their Keurig coffee makers. The most recent polls show Moore and Democratic opponent Doug Jones in a dead heat race.