Samsung's mobile business chief, Koh Dong-jin recently noted that Bixby hasn't been a resounding success, and that Bixby 2.0 would address the shortcomings of its predecessor.
Chung Eui-suk is now the head of Samsung's service intelligence group and in charge of further developing Bixby.
Eui-suk will not directly replace head of Bixby development Rhee In-jong, but will help head-up Bixby 2.0, which is under development with the goal to improve upon the first-generation Bixby which made its debut in the Galaxy S8. But the new features of the digital assistant is still unrevealed at this moment. He had previously worked for Ericsson and Samsung's smartphone research center. Samsung is expected to announce the new version during the developer conference, a version that will "supplement the incomplete parts" of Bixby 1.0.
Comparing to other existing virtual assistants such as Google Assistant and Siri, Bixby is not really performing up to par with its rivals.
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The South Korean tech firm remains steadfast in its efforts in the artificial intelligence technology despite being regarded as being behind Apple's Siri and Google [VIDEO] Assistant.
However, the company had problems adding Bixby digital assistant's English language support. What would you like to see in Bixby 2.0?
The AI assistant Bixby hasn't proven to be the consumer hit Samsung had hoped for and now the company is taking big steps to try and change that.
According to reports, the South Korean smartphone and electronics products manufacturer will unveil the new version of the Bixby digital assistant during the company's developer conference that will be held in San Francisco on October 18. The release of Bixby 2.0 could finally make the AI virtual assistant more useful to the users of Galaxy S8 [VIDEO], S8 Plus and the newly launched Galaxy Note 8.