Target Expanding Google Express Voice Ordering

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And next year, Target will make its Redcard debit and credit cards available as an option for Google Express shoppers, giving them the same convenience and 5-percent-off benefits the cards provide in-store.

Shipping will be free for orders of $35 or more, $25 for Target's loyalty members. "What's even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products".

The Google Express expansion follows Target's successful trial of the home-delivery shopping service in California and NY, allowing more guests across the country to shop Target's assortment via the service for delivery in two days.

Over the past year, we've made it possible to shop with your Google Assistant across devices.

"Shopping isn't always as easy as it should be", Sridhar Ramaswamy, SVP for Ads and Commerce, said in a blog post at the time of the Walmart deal's announcement "When was the last time you needed to pick up something from the store but didn't have the time to make the trip?"

The Target team up comes just after a similar partnership with Walmart and Google. In August, it acquired a software company that manages local and same-day deliveries, and it's also now offering curbside pickup of online orders in the Twin Cities area.

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Google's shopping service, Google Express has received new collaboration today, with the retail giant Target.

Merchants routinely offer online ordering to consumers who have gravitated to the e-commerce way of shopping. This has the advantage of allowing people to see the products they want to buy before ordering them.

In general, the adoption of voice-activation and on-demand delivery/pickup follows the wider capabilities stemming from the rise of Connected Intelligence and the Knowledge Graph, which have propelled personalized, one-to-one connections between brands and digital assistants such as Amazon's Alexa, Apple's Siri, Google Assistant, Microsoft's Cortana, and Samsung's Bixby as they enter the mainstream of consumer behavior.

Brick-and-mortar merchants are finding voice ordering to be another new buying channel to help sagging sales.

The voice-activated ordering is now available in Panera's hometown of St. Louis and at its six locations in the Silicon Valley area.

For those of you who might be unaware of Google Express, it's basically a competitor to Amazon Prime.

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