Pizza Hut Unveils a Pizza Parka

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That's the promise the chain made on Tuesday when it announced a brand-new delivery system that will keep its pizza piping hot in transit. A Pizza Hut spokesman says more than anything else, consumers want a hot pizza.

Pizza Hut spent more than two years looking at the entire delivery ecosystem, from the box to the pouch to delivery dispatch at the restaurant.

The internet has strangely fallen for a new ad campaign giving pizza lovers chance to win an oven-hot jacket with cool pizza-ish features. How to make sure that pizza is still hot after its trip with the delivery driver.? Most people wouldn't necessarily get excited about a new type of pizza insulation, but when you promote the new technology with an accompanying awesome apparel product, you tend to get more press.

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In fact, to prove how well the system retains heat, Pizza Hut created limited-edition "Pizza Parkas" made from the same stuff in the new pouches. For that matter, which of our smart devices can even fit in the triangular pocket on the inside of the parka, save for a pizza-shaped device case?

Customers can only get a parka in during October as it is National Pizza Month. The delivery system is being updated as well and, using an algorithm, can account for things such as weather, construction, traffic, and other irregularities in the delivery pattern. Fans also can tweet the pizza slice and flame emoji to @PizzaHut to enter to win.

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