Starting today, you'll be able to train Alexa to recognize your voice. Back in April, Google Home gained the ability to recognize individual voices, which allows the device to personalize its response for everyone in your house or apartment. And, if she doesn't recognize who's speaking, she'll just revert to the default Alexa experience.
Users can set up the functionality in an Echo device or within the Alexa app.
As you might expect, Amazon is also using Alexa voice profiles for shopping.
When Google Home launched, Amazon's Alexa platform had a massive headstart in several areas.
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The feature is one of the spots where Amazon has been playing catch up with Google, in spite of its multi-year head start.
CNET writes, "as of today, Alexa will begin to use voice recognition to personally tailor calls and messages, flash briefings, shopping, and music playback via the Amazon Music Unlimited Family Plan". Amazon says voice recognition will get "smarter over time" the more it's used.
This mystery device will supposedly include numerous same features the Show already has (including YouTube playback) while also acting as a smart home hub for various smart home devices.
You can find out more details about the Echo Show over at Amazon at the link below.