Amazon wants to attract teenage shoppers with a new feature that lets them shop without their parents.
Parents can sign up to either pre-approve each order via text or email (the default), set a spending limit for each order or to automatically approve all purchases.
"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need".
In a push to increase retail traffic and earnings, Amazon.com Incorporated has just announced plans to allow kids between the ages of 13 and 17 to create their own login and account on the Amazon app, permitting them to shop or stream content under digital parental supervision. In this case, the parent will receive a notification with an itemized list of the order, and the option remains to cancel it or initiate a refund if it is too late to cancel.
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There are multiple ways parents can set limits on how their teens shop on Amazon. The new feature gives teens their own log-in information using their parents account. Once received, the parent confirms which payment method and shipping address will be used for teens' orders.
A screenshot of a text alert to a parent for a teen's purchase. This should work out good for parents and kids.
On top of the usual perks of a Prime membership - including free two-day shipping and access to Prime Video's streamable movies and TV shows - the company says Prime Students will get access to special deals, or "coupons", through their subscription. Amazon got feedback from families and implemented this change.
Teens will be given access to their parents' Prime benefits at no cost.