Roku's New Line Will Likely Cement Its Market LeaderPosition

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Here, the cheaper model supports up to 1080p HD output, and the plus model increases this to 4K Ultra HD and HDR. Roku Express+ is available exclusively at Walmart beginning October 8. It'll also point you towards 4K HDR content. In the absence of complete specs it is hard to say if the current requirements of the new device is greater than what is typically supplied by on-set USB ports, but experience with current models from a variety of 4K models suggest that the factory-supplied adapter will be required.

There's one more thing that's notable about the Roku Ultra: It's the only Rou device left in the company's line-up that still resembles the streaming boxes that the company is known for.

The headline update is Streaming Stick+, which offers 4K HDR (at 60fps) support and four times the wireless range of the previous iteration. The Roku Streaming Stick offers exceptional HD streaming.

The Roku Express and Roku Express+ have been updated with new processors that are 5 times more powerful than their predecessors.

At the lower end, the company is also updating its standard Roku Streaming Stick, with a new $49.99 model that adds a new voice-enabled remote.

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They have gone on to lose four of their last five Premier League games, and are yet to win in the Europa League group stage. Burnley had to wait until their penultimate away game, against Crystal Palace , to record a win on the road last season.

It comes with a new voice remote which includes buttons for TV power and volume which can be used to control compatible TVs with. There's an Ethernet port, a remote with a headphone jack, and the device is expandable through the use of microSD or USB storage. In addition, today the company also unveiled the newest version of its operating system, Roku OS 8, in a separate announcement. The coolest is integrated into the all new grid-style program guide for live TV, which Roku calls Smart Guide.

Roku OS 8 will start rolling out later this month and throughout November to older Roku hardware (including boxes, sticks, and televisions), but the company did say that not all devices will receive the new software.

For those who demand top of the line performance, the sizable Roku Ultra is also available.

The new Roku streaming players are available for pre-order online beginning today from Roku, Wal-Mart ( WMT ), Best Buy ( BBY ), Amazon and other retailers.

Roku has announced its latest collection of streaming media devices. That's because Roku seems to have abandoned the United Kingdom market, refusing to offer us anything better than the Roku 3 - despite having launched a number of high end boxes over the past two years. Those capabilities match competing new models, but a redesigned 4K Spotlight Channel goes one better by allowing search for HDR or Dolby Vision content (when allowed by the device) as well as the option to choose from multiple streaming services when a program is available from more than one source.

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