Bluehole's newest arm is a subsidiary wholly focused on Battlegrounds


South Korean developer Bluehole, the makers of Playerunknown's Battlegrounds, is spinning off a subsidiary company focused exclusively on that game.

Playerunknown's Battleground firm Bluehole has confirmed that Chinese tech giant Tencent has contacted it to purchase a stake.

Speaking to Bluehole's founder Chang Byung-gyu, Bloomberg reported that the company has "had talks" with all of the major console companies to discuss ways that they could broaden the scope of PUBG. But according to a new profile, Bluehole is in talks to change that already - once the Xbox version is released. Woonghee Cho, who previously served as the CEO of Maui Games and as Head of Business Development for Neowiz, will focus on accelerating overall business development and managing global operations for PUBG.

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The game simply isn't complete and ready to be shipped out to a global audience, and until the PC version is suitable, the Xbox One version won't be finalized. More than anything else, it's probably the biggest console exclusive Xbox will have these holidays. Based on the every man for himself model popularised by the film and manga series Battle Royale, the game sees a hundred players fighting it out on an island with an ever-decreasing playable area which forces them together until only one is left alive. The game even has the full support of Microsoft on that particular platform, which should help Playerunknown's Battlegrounds to catapult to even greater heights. It quickly rolled through sales milestones, most recently passing 10 million copies sold, and managed to break Dota 2's year-long record for most concurrent players on Steam by a couple hundred thousand.

The early access title is still a work-in-progress, and it has had a fair share of maintenance issues since its release in March.

Nevertheless, PUBG continues its massive rise on Steam and shows no signs of slowing down, and Bluehole is doing everything it can to make sure it stays that way.